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How to design a short-term rental with mass appeal
Personality and broad appeal aren't opposites, they just solve different problems. This piece sets out how to build a rental that photographs well and lives well: warm, flattering palettes on the permanent elements, character carried through swappable layers, and unglamorous fundamentals, mattress quality, blackout blinds, sockets, that quietly decide most reviews. The result is a…
Read onHow to avoid your short-term rental looking like every other Airbnb
Sameness is the default outcome of furnishing from the same three sites everyone else uses, and a rental that looks like every other listing can only compete on price. This piece argues for starting from a clear point of view rather than a mood board, anchoring the space to Manchester rather than nowhere in particular,…
Read onSeven interior design mistakes people make in short-term rentals
Most short-term rentals lose money on decisions that felt reasonable at the time: furnishing for a homeowner instead of a guest, buying cheap and replacing often, ignoring how a space photographs, or leaving layout as an afterthought. None of these show up in a listing photo. All of them show up in reviews and occupancy.…
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